The people of Canavese have always been winegrowers. Our ancestors, the Salassi, used to grow vineyards even before Romans conquered Canavese.
A breif history on viticulture of Canavese
The quality of wine is very related to its land and the talent of the men that, generation after generation, learned how to enhance the best features of the local traditional vines. The people of Canavese have always been winegrowers. Our ancestors, the Salassi, used to grow vineyards even before Romans conquered Canavese.
Salassi were a Celtic tribe and they learned the viticulture from the Etruscans.
Salassi were already using barrels for wine (even before the Romans did), they also used to drink dry wine instead of the sweet ones that Romans drank. It took decades to the Romans to conquer Salassi and when they finally achieved they partied drinking all the wine from the cellars of Salassi. This testifies the presence of wine culture in this land before the Roman arrival.
Century after century viticulture in Canavese grew more and more important becoming the most important economical activity of the region. In 1819 the Piedmont and Sardinia Kingdom stated that vineyards reached the extension of 12.500 hectares. At that time many of the castles of Canavese hosted fine wine productions. During the first years of Italian Unification, when Barolo wasn't famous yet, wines from Canavese were already considered the best among the other wines from Piedmont.
In the same years (in 1867), Francesetti's wine from Loranzè got excellent rating at the Paris Universal Exposition and Caluso wines were awarded with gold medal in Paris and London by an international jury. Orio wines were already shipped overseas in Australia, Africa and America. Canavese was the avantgarde of viticulture with experts like Lorenzo Gatta from Colleretto Giacosa and the great researcher and experimenter Count Avogadro from Collobiano. A special terroir together with the Erbaluce grapes and the skill of our winemakers united to create a wine with great potentials.
Erbaluce is a wine with fresh and mineral taste that recalls the origin of our land, made of sand and stones dragged away from the highest mountains of Europe by the glaciers.